Trips, goals, and miles: American Airlines' play with soccer
American Airlines signed a multi-year partnership with the United States Soccer Federation (U.S. Soccer) to become its official airline, aiming to enhance the travel experience for soccer fans and members of the organization across the country.
According to the company, the agreement seeks to offer exclusive benefits for national team supporters, including digital content, personalized matchday experiences, and special rewards for members of the AAdvantage® loyalty program. The initiative targets both fans and the 118 member organizations of U.S. Soccer, which support the 27 national teams and thousands of players across the U.S. soccer ecosystem.
The airline will provide everything from official match ball presentations, exclusive access to private areas and VIP experiences at major matches, to all-inclusive travel packages for U.S. Soccer Insiders and AAdvantage® members. A premium hospitality area called Insiders Lounge Delivered by American Airlines will also be featured at key games.
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“The number of soccer fans continues to grow in the United States. Whether you follow the sport casually or passionately, the energy of a national team match is unforgettable. As the official airline, American wants to elevate that energy to a new level for our customers,” said Caroline Clayton, Vice President of Marketing at American Airlines. “We want to create unforgettable memories for fans today and tomorrow, and for players at all levels,” she added.
Meanwhile, David Wright, Chief Commercial Officer of U.S. Soccer, stated: “American Airlines brings a powerful combination of global reach, innovation, and shared values. Their commitment to enhancing the matchday experience aligns with our vision of igniting a national passion for soccer.”
The agreement also includes the production of a digital content series featuring fans and players, which will be shared throughout the year on U.S. Soccer’s social media platforms. Additionally, activations are planned at stadiums during key matches, including a special event focused on community impact.
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Contando la aviación desde marzo del año 2000. Fundador y Managing Editor de Aviacionline.
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