LATAM Airlines Appoints Rodrigo Padilla as Global Chief Brand Officer
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LATAM Airlines announced on Tuesday the appointment of Rodrigo Padilla as its new Global Chief Brand Officer, a newly created position aimed at strengthening the company’s brand management and strategy across its operations in South America, including Brazil, Chile, Peru, Ecuador, and Colombia.
With 21 years of experience, Padilla brings extensive knowledge in the Consumer Goods and Healthcare sectors, and he is recognized for his ability to develop and strengthen successful brands in the market. Upon taking on this new role, he expressed his excitement about joining LATAM and his commitment to elevating the brand, as reported by our partner media outlet, Aeroin.
“My goal is to make the LATAM brand synonymous with exceptional experiences and unforgettable travel memories. We will take advantage of the group’s positive momentum to build a brand that our customers not only trust but also love,” said Padilla.
One of his main objectives will be leading the transformation of LATAM Airlines, LATAM Pass, and LATAM Cargo into “love brands,” which are brands that create strong emotional connections with consumers. This strategy aims not only to build customer loyalty but also to foster a deeper connection with travelers.
Rodrigo Padilla will oversee strategies for both B2B (Business to Business) and B2C (Business to Consumer) markets, working to promote a clearer and more cohesive perception of LATAM’s experience and benefits. He is committed to developing a strong value proposition that resonates with the company’s diverse audiences, reinforcing the brand’s presence in a highly competitive region.
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