In partnership with CellPoint Digital, GOL Modernizes its Payments by Integrating Digital Wallets and APMs
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GOL Linhas Aéreas announced the addition of new digital payment methods as part of a strategy to diversify the options available to its passengers in Brazil and abroad. Through a partnership with CellPoint Digital, a financial technology provider specializing in the travel industry, the company now accepts transactions using Apple Pay, Google Pay, Mercado Pago, and NuPay.
This initiative is part of a broader effort by GOL to optimize the customer experience across its digital channels. The implementation of these payment methods is handled by CellPoint Digital's payment orchestration platform, which allows the airline to flexibly integrate various payment options without the need for complex individual developments.
Joelmir Silvestre Baumgratz, GOL's Director of Treasury and Corporate Finance, explained that the success of their ongoing partnership with CellPoint Digital is due to its deep industry expertise and consultative approach. "By offering a wide range of payment options powered by CellPoint Digital, we reaffirm our commitment to customer service and our focus on digital capabilities, which strengthens our position as a leader in Latin American aviation," stated Baumgratz.
Key Information
What new payment methods does GOL accept? GOL now processes payments via Apple Pay, Google Pay, Mercado Pago, and NuPay, with plans to add more options in the future.
Who is GOL's technology partner? The financial technology company CellPoint Digital, through its payment orchestration platform.
Why are these methods important in Brazil? Players like Mercado Pago and NuPay are extremely popular in the Brazilian market, which has a high adoption rate of Alternative Payment Methods (APMs) and digital wallets.
GOL's decision aligns with a regional trend. According to data from a CellPoint Digital survey, 31% of airlines in Latin America plan to invest in APMs, a figure higher than the global average of 22%. The popularity of platforms like Mercado Pago, which the firm reports has over 50 million active users, highlights the need for companies to adapt to local preferences.
This move comes as GOL progresses through its Chapter 11 financial restructuring process in the United States. Enhancing the payment infrastructure is seen as a strategic action to strengthen its commercial operation, facilitate ticket purchases, and bolster its competitiveness in the dynamic Brazilian aviation market.
From CellPoint Digital, CEO Kristian Gjerding commented that "our partnership with GOL has been an important component of our growth strategy in Latin America, and we believe the airline has a bright future not only in Brazil but across the region."
At the end of the third quarter of 2024, GOL operated a fleet of 138 Boeing 737 aircraft and, according to the press release, maintains its plans for international route expansion.
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