Amazon's Project Kuiper Enters Commercial Aviation Market with JetBlue as Launch Customer
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JetBlue is set to become the global launch airline for Project Kuiper, the low Earth orbit (LEO) satellite broadband internet network developed by Amazon. This agreement aims to upgrade its onboard Wi-Fi service, Fly-Fi, by providing passengers with faster and lower-latency connectivity.
The airline, which has offered free Wi-Fi across its fleet since 2013, plans to begin installing Project Kuiper's technology on a portion of its aircraft starting in 2027. According to a press release, , this modernization is the next step in the evolution of its Fly-Fi service, with the goal of keeping the service free for customers to browse, stream, and work without interruption.
"Our agreement with Project Kuiper marks an exciting leap forward for us as the hands-down leader in onboard connectivity," said Marty St. George, president of JetBlue. "We’re always looking for ways to make our customers’ time in the air as connected and productive as they want it to be."
Currently, JetBlue uses geostationary Earth orbit (GEO) satellite technology for its Fly-Fi service. The integration of Project Kuiper's LEO network will not only improve speeds and reduce latency but also positions the airline to explore future multi-orbit solutions, which could combine the strengths of both GEO and LEO networks.
Amazon's Project Kuiper is designed to operate as a mesh network in space, where its low Earth orbit satellites connect with each other through optical links. This space-based network links to a global infrastructure of antennas and fiber optics on the ground to ensure coverage. Amazon has already deployed over 100 satellites and continues to accelerate production for the service's initial rollout.
Panos Panay, senior vice president of Amazon Devices & Services, stated, "With Project Kuiper, we're working to ensure customers can enjoy fast, reliable internet wherever they are—at home or 35,000 feet in the air—and we’re pumped to bring that to life with JetBlue."
JetBlue's decision to adopt Project Kuiper introduces a new player to the inflight connectivity market, which until now has been primarily composed of companies like Viasat, Intelsat, and SpaceX's Starlink, already in service with some airlines.
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