Alitalia Returns: Lufthansa Takes Control of Ita Airways with Leadership Changes and a Brand Relaunch
Lufthansa's acquisition of Ita Airways begins a transformative era for Italian aviation. With a €325-million investment, the German group now holds a 41% stake, aiming for full ownership by 2033. The strategy includes reviving the Alitalia brand, leveraging the Rome-Fiumicino hub, and prioritizing sustainability and innovation
The integration of Lufthansa into Ita Airways marks a milestone in Italian aviation, following the conclusion of negotiations between the German group and Italy's Ministry of Economy and Finance. This step makes Lufthansa the majority shareholder with an initial 41% stake, following a 325-million-euro investment. The group plans to increase its stake to 90% by 2027 and 100% by 2033.
With the new Board of Directors in place, Lufthansa has outlined ambitious plans to position Ita Airways as a leading player in the European aviation market. The restructuring process resulted in a new Board of Directors, composed of five members representing both Italian and German interests:
- Sandro Pappalardo, a former military aviation pilot with experience in tourism, takes on the role of president.
- Jörg Eberhart, former CEO of Air Dolomiti and head of strategies at Lufthansa Group, will serve as CEO.
- Lorenza Maggio, with extensive experience in sustainability and sales within the Lufthansa Group, joins as a board member.
The board is rounded out by Antonella Ballone and Efrem Angelo Valeriani, who were appointed by the Italian shareholder.
The Minister of Economy, Giancarlo Giorgetti, emphasized the importance of this transition: “I thank the outgoing president, Antonino Turicchi, for his work and wish success to the new Board of Directors in this new historic phase for Ita Airways.”
Strategic Plans and Challenges
Lufthansa aims to make Ita Airways one of its main international assets, with expectations for it to become the second most profitable subsidiary after Swiss. Using Rome-Fiumicino Airport as the southern European hub is key to this strategy, offering a distinct competitive edge.
Lufthansa Group CEO Carsten Spohr highlighted the significance of this acquisition: “We are acquiring an airline with motivated employees, a first-class operational base, and impressive development potential.”
Some opposition leaders have expressed caution about the deal. Francesca Ghirra, of the Productive Activities Committee in the Chamber, stated: “We await further details on the industrial plans and their potential impact on workers.”
A Historic Opportunity for Ita Airways
The plan includes the revival of the Alitalia brand, leveraging its historic recognition, and a focus on sustainability and innovation under Jörg Eberhart's leadership. Lufthansa has committed a total of 829 million euros, including a 100-million-euro incentive contingent upon meeting operational goals.
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