Aeroitalia Founder Invests in Argentina's All-Premium Domus Airways Startup
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Marc Bourgade, founder and Chairman of the European airline Aeroitalia, has joined Domus Airways S.A. as a new shareholder. The project, led by Damián Toscano, aims to develop Latin America's first 100% premium airline from Argentina.
Bourgade's incorporation aims to strengthen the project's structure, which plans to connect Argentina with destinations like Miami. Domus's proposal is based on using single-aisle aircraft in a low-density configuration, a model not previously explored in the region for these types of routes.
The plan is to operate with Airbus A220-100 aircraft configured for approximately 60 passengers in business and premium economy classes. This business model is similar to the one applied by the airline La Compagnie on its transatlantic flights (but with A321neo aircraft). If it comes to fruition, Domus would also become the first A220 operator in the region.
In this video, we show when we saw La Compagnie's 100% Business A321neo at the Paris Air Show 2019:
Damián Toscano, who was previously in charge of the Alas del Sur project (which was sold in 2018 to Indigo Partners to facilitate the arrival of JetSMART in Argentina), had reported when Domus was presented last May that the target for the start of regular operations is the year 2027. The company already has route authorization from the Argentine government:
Domestic routes:
- Buenos Aires – Córdoba
- Buenos Aires – Mendoza
- Buenos Aires – Neuquén
International routes:
- Buenos Aires – São Paulo – Florianópolis – Rio de Janeiro
- Buenos Aires – Lima – Miami
- Buenos Aires – Asunción – Miami
- Buenos Aires – Montevideo – Punta del Este
- Buenos Aires – Bogotá – Medellín – Miami
- Buenos Aires – Santiago de Chile – Miami
- Buenos Aires – Lima – Houston
Frequently Asked Questions (FAQ)
- What is the business model of Domus Airways? Domus Airways plans to operate flights without an economy class, offering only seats in business and premium economy. It is a niche model focused on the corporate and high-income segment.
- What aircraft will Domus Airways use? The project is based on the use of Airbus A220-100 aircraft, a single-aisle model, which would be adapted to a low-density configuration to cover long-haul routes.
- When will Domus Airways start flying? The target for the start of regular operations is the year 2027. The company is also considering the possibility of starting earlier with charter flights under another brand.
- Who is Damián Toscano? Damián Toscano is the founder and CEO of Domus Airways. He is an Argentine entrepreneur who previously founded the airline project Alas del Sur.
“It is an honor to become a shareholder of Domus Airways S.A. This project has enormous potential to redefine the connectivity between Argentina and the United States with an innovative and superior quality approach,” commented Marc Bourgade.
For his part, Damián Luis Toscano noted that “Marc's arrival as a shareholder is a great step for Domus Airways. His experience as the founder and Chairman of Aeroitalia, along with his international vision, reinforces the solidity of our project and brings us even closer to our goals.”
The entry of a figure with experience in European aviation represents a backing for the project, which must now continue with the next regulatory and capitalization stages to be able to start its operations.
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