TAR México launches RFP to secure commercial partners for strategic expansion
Regional airline TAR México has taken a major step in its growth strategy with the release of a Request for Proposal (RFP). The company is actively seeking strategic commercial representation partners to strengthen its presence and expand its client base both within Mexico and in international markets such as the United States, Canada, and Spain.
With eleven years of experience in the industry, TAR México describes itself as a 100% Mexican-owned airline dedicated to passenger transport. Its current operational network covers 13 domestic destinations via 24 routes, with a mission to “connect the country’s main tourist and commercial hubs.” The airline operates a fleet of five Embraer ERJ-145 aircraft, each with 50 seats—an ideal match for the regional routes it specializes in.
According to the airline, the primary goal of this RFP is “to establish a long-term partnership with an entity that has the experience, network, and operational capacity to drive revenue growth and increase market share for TAR México.” The call is open to general sales agents (GSAs), airline management firms, and aviation consulting companies with proven expertise in the field.
Key details of TAR México’s expansion strategy
What is TAR México seeking? Strategic partners for commercial sales and representation.
In which markets? Mexico, the United States, Canada, and Spain.
What is the main objective? To grow revenue and market share through a long-term partnership.
Who can apply? Sales representation agencies, GSAs, and aviation consulting firms.
What fleet does TAR México operate? Five 50-seat Embraer ERJ-145 aircraft.
The selected partner will play a vital role in the airline’s growth in the targeted markets. Key responsibilities include developing and implementing innovative sales strategies for corporate, leisure, and group travel segments. The partner will also manage key accounts such as retail and wholesale travel agencies, tour operators, and corporate clients.
On the marketing and sales side, the partner is expected to actively promote TAR’s products and services, participate in industry trade shows and events, and assist in executing marketing campaigns aligned with the airline’s global strategy. Other tasks include managing bookings and ticket issuance when needed, providing training and support to travel agencies on TAR’s systems and policies, and conducting market intelligence analysis.
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Interested firms must submit a detailed proposal, including company background, experience in airline representation (with emphasis on the target markets and knowledge of GDS systems), a work plan that reflects an understanding of TAR’s needs, a clear strategic approach, and a financial proposal.
The RFP was issued on June 1, 2025. Questions may be submitted until June 8, and proposals must be received by June 15, 2025. TAR México reserves the right to accept or reject any submission and to cancel the process at any stage.
This initiative highlights the competitive nature of the regional aviation sector and the ambition of Mexican carriers to expand their reach both domestically and internationally through strategic alliances.
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