"Ryanair Prime", the new discount program for frequent travelers of the ultra low-cost carrier
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Ryanair has launched a new subscription plan called "Prime", specifically designed for frequent flyers. The annual cost of the program is €79 and includes benefits such as free seat reservations, travel insurance, and exclusive monthly access to early seat sales.
According to the company, travelers who take at least 12 flights a year could save up to €420—a figure five times higher than the subscription fee. Ryanair also notes that even passengers who fly just three times a year could save around €105, exceeding the program’s cost.
Membership is limited to 250,000 people, on a first-come, first-served basis.
“Ryanair Prime is a new discount plan for frequent flyers who want to travel regularly without breaking the bank,” said Dara Brady, Ryanair’s Director of Marketing. “Members will enjoy access to exclusive sales, free reserved seating, and travel insurance every time they fly with us,” he added.
The airline says the initiative is aimed at building loyalty among regular travelers by offering year-round perks. Enrollment is now open directly on Ryanair’s website.
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