LEVEL Launches Personalized, Eco-Friendly Amenity Kits for Long-Haul Flights
LEVEL, the low-cost, long-haul airline of the IAG Group based in Barcelona, is introducing a new concept for its Amenity Kits starting May 1. The kits will be offered free of charge to Premium Economy passengers and will be available for purchase by Economy cabin travelers on all LEVEL-operated flights.
In line with its “Fly your Way” philosophy, LEVEL is moving away from the traditional one-size-fits-all kit. Instead, passengers can now customize their onboard experience by selecting only the items they need from four individual packs, each presented in FSC-certified recyclable paper packaging:
- Sleep your way: Includes a sleep mask, socks, and earplugs—ideal for rest.
- Enjoy your way: Offers headphones made from recycled plastic for in-flight entertainment.
- Glow your way: Features a comb, vegan lip balm, and a facial mist from HAAN, a Barcelona-based brand specializing in sustainable vegan cosmetics.
- Smile your way: Provides a toothbrush and toothpaste, both vegan and also by HAAN.
All items are packaged in a reusable canvas bag, with a design inspired by Barcelona. The design will change every three months, creating three collectible editions to appeal to frequent flyers.
Sustainability at the Core
The redesigned kit cuts plastic usage by 81% compared to the previous version. Material optimization has also reduced the overall weight by 13%, which translates to an estimated annual fuel savings of 2.5 tons for the airline.
All components are made with recycled or recyclable materials. The partnership with HAAN emphasizes LEVEL’s commitment to vegan, locally sourced products. This initiative is part of the airline’s broader effort to minimize waste by encouraging passengers to choose only what they will use.
Rafael Jiménez Hoyos, CEO of LEVEL, commented: “At LEVEL, we believe every detail counts in delivering a personalized travel experience.” He added that the new Amenity Kit not only enhances onboard comfort, but also moves the airline toward “a more sustainable, responsible model aligned with our company values.” He emphasized that “each item should have a purpose, and every choice should be intentional,” reflecting LEVEL’s passion for innovation, environmental care, and a connection with customers through a functional, authentic product with a Barcelona soul.
LEVEL is also introducing a Kids Kit designed for families, which includes an activity book, pencil, and puzzle to keep children entertained during the flight. The Kids Kit will be available to all families, regardless of travel class.
Both the customizable Amenity Kit and the Kids Kit will be available on all LEVEL flights from May 1, 2025.
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