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    Korean Air Unveils New Logo and Updated Livery

    10 de marzo de 2025 - 15:50
    Korean Air's Boeing 787-10 HL-8515 features the new livery and logo, marking a historic change in the airline's visual identity. Ph: jun.aviation
    Korean Air's Boeing 787-10 HL-8515 features the new livery and logo, marking a historic change in the airline's visual identity. Ph: jun.aviation
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    After decades of maintaining its iconic visual identity, Korean Air has introduced a new logo and a refreshed livery. The first aircraft to showcase this design is a Boeing 787-10, registration HL-8515, with images already circulating on social media.

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    Ver en Threads

    A Significant Change in Korean Air’s Identity

    The new logo retains its inspiration from the taegeuk, the traditional Korean symbol that has represented the airline since its founding, but now features a sleeker and more modern design. The typography of "Korean Air" on the fuselage has also been updated, with a cleaner and more contemporary look.

    Meanwhile, the livery keeps the signature sky-blue color but introduces changes to the branding layout, particularly on the aircraft’s tail and engines.

    Strategy and Expansion

    The rebranding comes at a pivotal moment for Korean Air. Following its recent acquisition of Asiana Airlines and the expansion of its fleet with new wide-body aircraft such as the Boeing 787-10 and Airbus A350-900, the airline aims to strengthen its position as one of the most influential carriers in Asia and worldwide.

    This transformation will be gradually implemented across the entire fleet, aligning with Korean Air’s strategy of brand renewal and modernization.

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    Temas
    • Korean
    • Korean Air
    • Boeing 787-10
    • new livery
    • Featured
    AUTOR
    Gustavo Roe
    Gustavo Roe
    Responsable English Feed en Aviacionline. Reportero gráfico.
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