Iberia Launches Iberia Pass’24, a New Digital Tool for Frequent Flyers
Iberia has introduced Iberia Pass’24, a new digital platform that allows registered customers to access detailed insights into their travel history with the airline. According to Iberia, the initiative is designed for passengers who have flown at least once in recent years and provides personalized data on their journeys.
Personalized Travel Insights for Each Passenger
Through Iberia Pass’24, users can track key travel statistics, including:
- Total kilometers flown
- Accumulated flight hours
- Destinations visited
- How many times they have circled the globe
Based on their travel habits, Iberia will assign each passenger a profile from five categories: Comet, Lightning, Planner, Collector, or Skywalker.
Customers can access this information via Mi Iberia, the airline’s private user area on Iberia.com, as well as through the Iberia mobile app. Additionally, they will have the option to share their travel experience on social media using the hashtag #IberiaPass24.
Enhancing Digitalization and Customer Experience
Iberia emphasizes that this new feature reinforces its commitment to innovation and personalization, aiming to strengthen its connection with customers and offer exclusive experiences. According to the airline, Iberia Pass’24 serves as a way to digitize each passenger’s flight history, providing them with a detailed overview of their travels with Iberia.
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