Government-Backed Alliance Air Introduces Fixed Fares on Select Routes
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Alliance Air, India's government-owned regional airline, launched a new pilot program called "Fare se Fursat," introducing a single, fixed-fare scheme on select routes. This initiative aims to eliminate the uncertainty of fluctuating prices that characterize the country's air travel market.
The program, inaugurated by the Minister of Civil Aviation, Rammohan Naidu Kinjarapu, will run on a trial basis from October 13 to December 31, 2025. During this period, passengers can purchase tickets at a constant price, regardless of how far in advance they book, even on the day of departure. The goal is to assess the operational feasibility and passenger response to this model.
India's aviation market largely operates on a dynamic pricing system, where fares vary in real-time based on demand, seasonality, and competition. While an effective method for airline revenue management, it often leads to passenger frustration due to unpredictable costs, especially for last-minute bookings. "Fare se Fursat" aims to directly address this challenge by introducing greater transparency and stability.
According to the Press Information Bureau (PIB) in Delhi, Minister Naidu stated that the scheme "perfectly aligns with the core principles of the UDAN scheme." He also highlighted that Alliance Air is "carrying forward Prime Minister Narendra Modi’s vision of democratizing aviation and making it affordable."
Vision for Indian aviation
During the launch event, Minister Naidu described Alliance Air as the backbone of the government's Regional Connectivity Scheme, known as UDAN (Ude Desh Ka Aam Nagrik). This program is designed to connect Tier-2 and Tier-3 cities to the national aviation network. "Alliance Air has taken a bold and exemplary step with the idea of ‘One Route, One Fare.’ It is truly ‘Naye Bharat ki Udaan’ (The Flight of New India), thinking beyond profitability and keeping the focus on public service," he noted.
Naidu also reaffirmed his vision for a more passenger-centric aviation sector. He mentioned other measures inspired by the Prime Minister's vision, such as the implementation of "Udan Yatri Cafes" at airports, which offer products at reduced prices to make air travel more dignified and affordable.
The "Fare se Fursat" initiative is expected to encourage new travelers, particularly from smaller towns, to choose air transport. Alliance Air plays a key role in ensuring last-mile connectivity, contributing to the vision of making flying a reality for all citizens of India.
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