Bogotá and Avianca Launches Stopover Program to Drive Tourism
Bogotá introduces “Stopover: Love at first runway,” offering free 24‑hour layovers with hotels, tours, and dining to attract 472,000 transit visitors through December 2026.
Bogotá is promoting Stopover Bogotá: Love at first runway, a strategy aimed at leveraging El Dorado Airport's role as a major hub to attract transit passengers for tourism.
According to the District Tourism Institute (IDT), the initiative aims to draw 472,000 new international transit visitors between July 2025 and December 2026, allowing them up to 24‑hour stops at no additional fare. Travelers will have access to special rates on hotels, city tours, restaurants, and travel packages via Visitbogota.co.
El Dorado Airport handled over 355,000 flights in 2024, servicing 102 destinations and 45 million passengers, making it Latin America’s busiest airport. Yet 95% of international transit passengers don’t leave the airport — a trend Bogotá aims to change .
“With Stopover Bogotá we want more travelers to use their layover to discover our city, enjoy its diversity and bring back a story that inspires them to return. We want a layover to become a stroll through La Candelaria, a lunch of ajiaco, an afternoon on Monserrate, or an evening enjoying Bogotá’s culture,” said Andrés Santamaría, director of Bogotá’s Tourism Office.
The tourism sector in 2024 generated around COP 7 trillion, supported 106,000 monthly jobs, and recorded 61.4% hotel occupancy, with an average daily international tourist spend of USD 100 .
National carrier Avianca — operating 240 daily flights and approximately 18,000 connecting passengers per day at El Dorado — will be the main partner. “It is an honor for us to be part of projects like Stopover Bogotá, which are fundamental to laying the foundations for the city’s future with tourism as a development pillar,” said Avianca CEO Frederico Pedreira.
The first phase will focus on seven key markets: Lima, Madrid, Miami, Guayaquil, Mexico City, Buenos Aires, and São Paulo. The IDT estimates that about 72,000 travelers will take a stopover in the second half of 2025, generating over USD 6 million in local spending.
Contando la aviación desde marzo del año 2000. Fundador y Managing Editor de Aviacionline. Base: ROS Origen: RES
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