SWISS introduces the “SWISS SENSE” experience with new cabin products


SWISS is strengthening its premium offer in all cabins of its widebodies by introducing the “SWISS SENSE” experience. The airline presented its new products in all its classes – First Class, Business Class, Premium Economy, and Economy that will be available on all models of its intercontinental fleet by 2025.

“As a premium airline, we want to pay due attention to our customers’ desire for more individuality. And with this extremely high-quality product, we can continue to meet all our high aspirations,” said Dieter Vranckx, CEO of SWISS.

The new long-distance cabin features a timeless color scheme with warm and muted tones and good-quality materials. The company will also offer a new “Suite” concept for First Class and Business Class. All seats will offer optimal lighting, state-of-the-art entertainment systems with larger screens and connectivity options for mobile devices for all classes.

“With ‘SWISS Senses’ we are making our customers’ air travel an even more personal and sensual experience,” said Tamur Goudarzi Pour, commercial director of SWISS.

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The new suites: SWISS First offer customers enhanced privacy with sliding doors, a spacious personal closet, a large seating table, heated and cooled seats, wireless charging ports and a large screen, almost as big as the suite.

The center suite can be adapted for two people to travel together, and a new bathroom has also been developed exclusively for First Class. The concept was inspired by the Vals spring in Canton Graubünden.


SWISS Business

All new Business Class seats provide direct aisle access, sliding doors, heating and cooling systems, wireless charging ports and options such as double seats for passengers traveling together. The cabin’s premium materials are burgundy and anthracite, which will convey a more welcoming atmosphere for customers.

SWISS Business

Premium Economy

SWISS was the first Lufthansa Group airline to introduce the new Premium Economy product, which is currently available on all Boeing 777-300ERs and is progressively being installed on Airbus A340-300s.

The seat offers a width of 48 centimeters, a 15.6-inch entertainment screen, USB ports, a headrest with four settings, personal reading lamps and a more exclusive catering service.

SWISS Premium Economy


Every seat in the new Economy cabin will have a high-resolution screen of more than 13 inches, a new and extensive entertainment system, USB ports, a storage compartment and the first rows offer more seat space.

SWISS Economy

Renewal of the SWISS intercontinental fleet

The new cabin products will initially be installed on Airbus A330-300s from 2025 and then on Boeing 777-300ERs. Airbus A350-900s will be delivered installed with the new seats in all classes.

See also: SWISS debuts its Airbus A340 with the new Premium Economy class

Rainer Nieves Dolande
Rainer Nieves Dolande
Editor para Norteamérica, Medio Oriente y Asia - Pacífico Para consultas o pedidos editoriales por favor escribir a // For editorial inquiries or requests please write to


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