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    ITA retains Alitalia brand for 90 million euros

    14 de octubre de 2021 - 16:24
    ITA retains Alitalia brand for 90 million euros
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    In a long-awaited decision, ITA Transporto Aereo took over the Alitalia brand and its associated web domains, following the extraordinary administration’s acceptance of the bid presented, for a value of 90 million Euros.

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    This acquisition will allow the company to continue to use the websites, brand, livery, uniforms and other associated identification.

    Yesterday we reported that ITA would continue to use the brand temporarily by agreement, but the acceptance of the reported offer will grant it the permanent right to use the Alitalia name.

    This is a developing story.

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    Temas
    • Alitalia
    • brand
    • Featured
    • ITA
    AUTOR
    Pablo Diaz (Diazpez)
    Pablo Diaz (Diazpez)

    Desde 2017, haciendo periodismo aeronáutico. Award-Winning Journalist: Ganador de la edición 2023 de "Periodismo de Altura", otorgado por ALTA. Facts don't care about your feelings.

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